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Test Bench 2018-01-23T11:21:12+00:00

Siamo finalmente partiti con il primo episodio del nostro podcast RadioSveglia, un contenitore pensato da Officina Media per sviluppare una nuova e interessante forma di comunicazione e dare libero sfogo alla nostra creatività verbale. Sviluppato attraverso la piattaforma di Spreaker.com, il podcast verrà distribuito anche su iTunes e su Stitcher, i player più usati per la riproduzione di podcast.

RadioSveglia proporrà differenti tipologie di interventi nel corso della programmazione: analisi di fatti e avvenimenti di attualità del mondo della comunicazione e del marketing, valutazione di strategie di marketing, tips&tricks, interviste con professionisti ed esperti del settore, novità del web, app e suggerimenti pratici per l’ottimizzazione delle operazioni di marketing.

Cercheremo di essere veloci, interessanti, moderni e attuali nella forma comunicativa, questo il nostro intento.

La prossima settimana saremo impegnati alla fiera ISPO di Monaco della Baviera, sarà la prima occasione per “testare” questo strumento. Raccoglieremo infatti le impressioni dei responsabili marketing e dei manager del settore sportivo invernale, per cercare di capire qual è ancora l’importanza di una fiera che negli ultimi anni ha conosciuto un declino evidente ma rimane sempre un centro di aggregazione per i clienti e per le aziende.

Since last September 1, Officina Media has started a collaboration with MGM SpA, owner of the prestigious outdoor brands Trezeta and Kayland and Fila Skates worldwide licensee.

Our activity will be focused to the production of web and social media contents, with a different cut compared to the classic sector communication. An example will be the storytelling for Trezeta brand: we will develop a series of invitations to travel, not necessarily linked to products from the collection.

“We are very pleased to have Damiano and Officina Media on board”, said Halinka Fietta, marketing manager of MGM Spa, “we are sure that, thanks to the experience and professionalism that distinguishes them, they will support our brands with media contributions of quality.”

On our part, we are thrilled to be able to collaborate with an important company like MGM, a prestigious company that knows how to innovate and renew itself, and we are highly motivated to give our input in terms of inventiveness, product knowledge and management of media diffusion.

On December 1st, Officina Media started a partnership with Terflor Srl, an important company located in the Brescia area, leader in the market for production and distribution of professional substrates and topsoils for agriculture, gardening and hobby.

The activity of our staff will be focused at the production, sharing and diffusion of news, images and videos on the news, technical details and applications of Terflor products, with a particular attention on innovation and quality, which have always been the flagship of the company.

The beginning of our partnership comes in a particularly challenging time for Terflor, which, after over 40 years, is now willing to further consolidate its position in the domestic market, while at the same time adding new markets to its portfolio.

In this sense, our cooperation will also touch the internationalization of the brand, gradually introducing new languages ​​in corporate communication, enhancing the flow of information to customers and retain consumers through appropriate promotional campaigns.

A challenge for our team, in a multi-faceted sector with ample possibilities for customizing the service.